Trust your feeling — ara Shoes Neon-Schriftzug
Inform & Fall in Love

Trust your feeling.

Four pillars, one promise: ara delivers reliably, reacts flexibly, supports you in marketing and reimagines partnership. Get to know us — and fall in love with what a true partnership feels like.

ara Shoes headquarters in North Rhine-Westphalia
About us · Since 1949

Comfort begins long before you
slip on our shoes.

ara Shoes — rooted in North Rhine-Westphalia, worn in more than 50 countries worldwide. For over 75 years we've stood as a family business for quality, responsibility and honest comfort. Together with more than 2,220 employees and long-standing, often family-run partners we develop shoes that are crafted with care and regularly tested by independent experts.

For us, comfort doesn't begin when you put on the shoes — it begins with trust in materials, craftsmanship and values. That's exactly where what makes ara comes from: modern design, tangible quality and a genuine feeling of comfort — step by step.

ara — Trust your feeling.
Because it knows your path.

ara – Your strong partner

What defines us
as a brand.

Order easily. Replenish reliably. Sell better.
A reliable partnership with clear concepts, high availability through our NOS & replenishment program, and noticeable everyday relief thanks to digital processes.

01 — Pillar

Collection

  • Strong NOS program — bestsellers orderable 24/7
  • Seasonal replenishment program for continuous impulses at POS
  • Occasion- & theme-based collections for your individual positioning
  • Comfort at the brand core — in every season, every model
02 — Pillar

Marketing

  • 360° marketing concept for all your channels
  • Content program for e-com & social media — premium photos & videos
  • Social media content — ready-to-post for your channels
  • High-impact POS campaigns & premium materials
  • Seasonal campaigns with a clear message
  • Central distribution via media library & Fashion Cloud
03 — Pillar

Service

  • Regular updates on trends & bestsellers
  • B2B shop 24/7 with real-time data & availability
  • EDI & ELViS interfaces for automated data flow
  • Direct connection to your ERP system
  • Personal & approachable support from our field & office sales team
  • Digital product & sales training for your team
04 — Pillar

Trade Programs

  • Strong tailored trade programs for every type
  • ara Partner Program
  • Innovative & proven operator model
  • Individual textile retail program
10 facts about ara

Get to
know ara.

10 facts about ara — video preview 10 Facts · approx. 3 min
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